Guides
Short answers to the questions social teams ask us most.
How to spot TikTok trends before they peak
Where trends start, the four signals that say one is rising rather than peaking, and how to tell which ones are worth your brand's time.
6 min read
How to know if a trend is right for your brand, your country and your audience
Most trends are not for you. Four checks that separate the ones worth posting from the ones that get views and cost the brand, and how to run them in minutes.
5 min read
Social listening vs trend intelligence
They sound alike and answer different questions. What each one tells you, where each one stops, and which your team actually needs.
5 min read
How to build a strong social pitch with trend intelligence
A pitch wins when the prospect sees their own market, their competitors and their own posts read better than they read them. Here is how to build that in days, not weeks.
6 min read
How to close the gap between the people making content and the people measuring it
The creator posts, the analyst reports, and the lesson rarely makes it back into the next brief. What gets lost, and how to make performance read like creative direction.
5 min read
Is it only for your own posts? Owned, briefed and earned from one system
What the brand says, what creators and agencies say for it, and what people say about it are three layers of one strategy. Why running them from one place changes all three.
5 min read
Competitor analysis on TikTok and Instagram
What to track, what the numbers mean on each platform, and how to turn what competitors post into decisions about what you post.
7 min read